BLUEHIGHWAYS TV AND ATLANTIC BROADBAND'S
CUMBERLAND MARYLAND CABLE SYSTEM TEAM FOR DELFEST
2008 MARKETING CAMPAIGN
Promotion Stirs Excitement for BlueHighways TV
Linear and VOD Service Launch on System
Hendersonville, TN - BlueHighways TV (BHTV), the multi-platform
network that explores the people, stories, traditions and music of
America, and Atlantic Broadband today announced that they will
promote BlueHighways TV's linear and Video on Demand (VOD)
service launch on the Cumberland, MD cable system with a joint
marketing campaign at the first annual DelFest 2008.
BlueHighways TV is now available on Atlantic Broadband's Digital
Service tier, on Channel 220. DelFest 2008 is a family-friendly roots
music festival, featuring world-class musical collaborations and
fresh new talent, and will be held May 23 - 25 at the Allegany County
Fairgrounds in Cumberland, Maryland.
As Gold Sponsors of DelFest 2008, BlueHighways TV and Atlantic
Broadband will contribute on-air festival commercials leading up to
the event, have a booth and giveaways at the festival, and be
featured in program ads and various event-related marketing
materials. Atlantic Broadband will offer its customers special
discounted tickets for the festival, and will display its new mobile
production truck at the event. BlueHighways TV will also film part of
DelFest 2008 for an upcoming episode of American Journeys,
which it plans to premiere in Cumberland at a VIP screening event.
"We are pleased to be involved with this nationally recognized
music festival," said Dave Dane, Vice President and General
Manager of Operations for Atlantic Broadband. "Our campaign will
help build excitement for BlueHighways TV's launch on our system
with dedicated roots music fans, and we hope to continue this
promotional partnership with BlueHighways TV and DelFest for
many years to come."
"BlueHighways TV is committed to reaching out directly to our roots
music fan base at festivals and community events such as DelFest,
and this is an excellent venue to help promote our recent launch in
Cumberland, Maryland," said Stan Hitchcock, Chairman and CEO of
BlueHighways TV. "These devoted fans often travel hundreds of
miles to listen to their favorite musicians, and they help spread the
word about where viewers can find BlueHighways TV's roots music
programming - and in Cumberland, Maryland, that is on Atlantic
Broadband."
DelFest 2008 is hosted by bluegrass greats The Del McCoury
Band, and features an all-star roster of Bluegrass, Americana and
Country artists, including BlueHighways TV's own Ronnie Reno and
the Reno Tradition. The three day line up includes: Vince Gill,
Dierks Bentley, Sam Bush, David Grisman, David Bromberg, Chris
Thile, Abigail Washburn & Sparrow Quartet featuring Bela Fleck,
and many more (http://www.delfest.com).
BHTV programming features roots music, including bluegrass,
blues, folk western, gospel and traditional country, outdoor
adventure and agriculture, lifestyle, cooking, equestrian and a
variety of other subjects valued by a wide and growing audience. For
more information on BlueHighways TV's original programming, visit
http://www.bluehighwaystv.com/maag1.cfm.
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BLUEHIGHWAYS TV ANNOUNCES AFFILIATION
AGREEMENT WITH COMCAST
Hendersonville, TN - BlueHighways TV (BHTV), the multi-platform
network that explores the people, stories, traditions and music of
America, announced today that the company has signed a
multi-year distribution agreement with Comcast Cable
Communications for its linear and Video On Demand (VOD)
services.
"Our agreement with Comcast is an important affirmation for
BlueHighways TV," said Stan Hitchcock, BlueHighways TV's
Chairman and CEO. "We are confident that our Americana roots
music, back roads travel and cultural programming will resonate
with Comcast subscribers, and we are excited about the
opportunities our new relationship with Comcast presents."
BHTV programming features roots music, including bluegrass,
blues, folk western, gospel and traditional country, outdoor
adventure and agriculture, lifestyle, cooking, equestrian and a
variety of other subjects valued by a wide and growing audience.
Original programming available on the network includes:
* American Journeys - A sweeping documentary-style look at the
land and people of America, this brilliantly filmed one-hour feature
program unearths America's cultural and scenic treasures and
exquisitely showcases the diversity of our country.
* The BHTV Sampler - Just as an American Sampler Quilt is
stitched from beautiful and assorted fabrics, so, too, are the stories
on The BHTV Sampler. Each show features segments about
lifestyle, traditions, characters and music that when threaded
together make for an entertaining insight into Americana.
* Due West - Seeking to reacquaint those who embody the
Western spirit and introduce the West to people who have
journeyed there only in their imaginations, Due West is a 30-minute
travelogue hosted by Dan Miller that explores the mystique of this
unique region.
* Heart To Heart - BlueHighways TV Founder Stan Hitchcock
draws upon his musical heritage in this 30-minute conversation
program where he sits with the stars and old legends of country,
gospel, western and bluegrass to talk and play the music that has
shaped their lives.
* Old Country Church - An inspirational tribute to American roots
told through traditional, country and bluegrass gospel music and
stories from church elders and historians.
* Reno's Old Time Music Festival - Bluegrass music is enjoying
an American renaissance, and this 30-minute program celebrates
that rebirth with riveting live acoustic performances featuring Ronnie
Reno and the Reno Tradition and a variety of guest music legends.
* Woodsongs - Live from the Kentucky Theater in Lexington, this
60-minute program features the best in Bluegrass and Folk music.
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